What Is The Best Time To Post On TikTok ?

So Today I Will Tell You What is The Best Time To Post On TikTok  ?While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. For content creators and small business owners alike, sharing videos at optimal times can boost engagement significantly. After all, you work hard on your content, so it makes sense to schedule your posts during peak times when more people can watch. There are multiple factors when figuring out the most opportune times to share content on the platform, and this guide will provide insights into best practices when posting on TikTok.

Is There Any Best Time To Post On TikTok?

There have been a ton of studies analyzing the best times to post on tiktok, but because TikTok is a fairly new platform, we don’t have as much data on the app.

Currently, Influencer Marketing Hub is the only company that’s done a deep dive into the best times for posting on TikTok. In 2021, they analyzed over 100,000 posts with the goal of finding the highest engagement rates.

Rather than providing one centralized time – or specific days – that stands out as the ideal posting time, Influencer Marketing Hub suggests the best times to share TikToks for each day of the week. It’s important to note these results are in Eastern Standard Time (EST).

What Is The Best Time To Post On TikTok ?

According to the data, the below times will help get your videos the most engagement.

Monday: 6 am, 10 am, 10 pm
Tuesday: 2 am, 4 am, 9 am
Wednesday: 7 am, 8 am, 11 pm
Thursday: 9 am, 12 pm, 7 pm
Friday: 5 am, 1 pm, 3 pm
Saturday: 11 am, 7 pm, 8 pm
Sunday: 7 am, 8 am, 4 pm

There isn’t a clear pattern in the data. On most days, posting both early in the morning and late at night proves to be favorable. Tuesday stands out as the only day where it seems best to schedule content earlier as the latest suggested time is 9 am EST.

While this study is a great starting point, it can still be confusing as there are several options for each day. We’ll discuss a few other factors to consider when scheduling TikToks that will help you narrow down the best posting time for your business.

Why It Is Important To Post On Tiktok On Time ?


At the end of the day, you’re on TikTok because you want others to engage with your content. Whether you post a behind-the-scenes video of your teammates, a TikTok explaining your latest product launch, or are jumping on a funny trend, TikToks are meant to be seen by your community. If you’re sharing videos that aren’t getting any views, you’re missing out on building stronger connections with your customers and increasing brand awareness.

TikTok videos have the highest engagement rate per post out of any other social platform, meaning it could potentially be a great driver of traffic and sales for your brand. Of course, to take advantage of this you need to be posting at the right times to give your followers a chance to like, share, and comment on your TikToks.

Creator Meka Monroe @plannedcreative has a thriving TikTok where she discusses social strategy. In a video, she shares how she was able to gain 40,000 followers through best practices, specifically saying she only posted when her followers were most active.

Clearly, putting some thought into your posting schedule can yield great results for your small business.

I Help You To Find Best Time To Post On TikTok

The conversation surrounding when to post on social media can sometimes feel a bit reductive, especially considering there’s a lot of conflicting data on the topic. And while the Influencer Marketing Hub study is informative, the results should be taken as helpful suggestions rather than rigid rules to follow.

There are a couple of problems with solely relying on studies for this issue. Trends on social media are constantly changing, meaning research can become irrelevant even after a relatively short period.

Another factor to consider is that no matter how thorough these reports are, they’re based on aggregated data and may not pertain to your audience specifically. So, understanding your best posting times really boils down to understanding your followers’ online habits.

Sync up with your followers

In addition to offering specific times, Influencer Marketing Hub laid out two important questions content creators should be asking themselves:

  1. Where is your audience?
  2. When are they awake?

Your community is unique and the best times to post TikToks will be dependent on their schedule. Remember, TikTok is a global platform and you’ll most likely have followers from all over the world. In their “best times to post on TikTok calculator,” Influencer Marketing Hub recommends looking at the location of your largest following and using that to configure a schedule.

On the flip side – your followers may be scattered across the world, so considering all the different time zones and finding overlap with your community is crucial to successfully plan content.

Experiment with different times

After you’ve studied your audience’s schedule and nailed down a few options for posting, it’s time to put your research into action and see whether these times actually work. Play around with scheduling your TikToks at various periods during the day to see which video performs the best.

This is where analytics comes into play. Analyzing the data — total views, comments, likes, and shares — of each video is the best way to evaluate whether your content is being discovered by your audience and if it resonates with them. You’ll find the analytics dashboard on your TikTok account under “creator tools.” From there, you’ll be able to deep dive into three sections: overview, content, and followers.

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